Use audience-specific key words: Incorporating key words you know your audience is searching for into your copy will make your content more attractive to search engines and users alike.

Keep your content updated: Stay up to date with your analytics. What are people now searching for? Now make sure your content is updated to reflect what is important to your audience.

Use ALT text on images: Using ALT Text not only improves your site’s accessibility, but provides descriptions of those images to search engines, improving your site’s SEO.