The colors we use in our University of Utah branding materials represent who we are and all the people who make this institution so great. To make sure you are accurately representing our campus, we ask that you follow our color guidelines below.

Primary University Core Colors

Prominent use of Utah Red reinforces the University brand. Utah Red is deeply ingrained in the culture of the university and has served as a key institutional identifier since the late 1800s. It is the most appropriate core color for projects originating from the university.

Designers and printers should refer to a “Utah Red Color Sample” for ink formulation and color matching on press. The color chip is to be used in achieving a visual match in any medium of reproduction including inks, paints, dyes, or other pigments when Utah Red is specified.

Copies of the “Utah Red Color Sample” are available from University Marketing and Communications, and from University Print and Mail Services.

Note: Colors shown on this page may appear to vary when viewed on different computer systems, and color printouts from this page will not be accurate.

Accent Colors

Accent colors, when used, should be complementary and subordinate to Utah Red and black. It is strongly recommended that designers avoid using blue or purple as stand-alone colors to avoid creating confusion with other regional universities’ school colors.

Accent colors may be used minimally where appropriate. They are not to usurp the core colors, but are used to:

Enhance charts, graphs, and info graphics Add variety to unique needs (t-shirts and seasonal events). Augment publications and consumer content.

Accent Colors should not be used in conjunction with the university logos and should never be used to represent the brand.

The colors shown throughout this branding guide have not been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE® Color Standards. Consult current PANTONE® Publications for accurate color. PANTONE® is the property of Pantone, Inc.